MASS APPEAL
Editor in Chief (2017-2018)
Led digital content team to exponential growth across all platforms (web, socials, YouTube). Select highlights below.
THE MASS APPEAL COLLECTION
Signature series of short documentaries on artists such as Post Malone, G Herbo and Lil Tracy as well as lesser known figures like Young King Dave.
THE STUDIO INTERVIEW
Intimate interviews with some of hip hop’s biggest stars, including Nipsey Hussle, Swizz Beatz, Wiz Khalifa, Lil Baby, Denzel Curry and more.
OPEN SPACE
Recurring open format interview series with the next generation of viral sensations and hip hop stars.
RHYTHM ROULETTE
Mass Appeal’s ongoing signature video series on music production.
